Are you keeping up with the latest social media trends? If not, you may be missing out on an opportunity to grow your business. Lemon8, a new social media platform owned by ByteDance, the parent company of TikTok, is currently the fastest-growing social media platform.

In this blog, we’ll tell you everything you need to know about Lemon8 and why you should consider adding it to your social media marketing strategy.

First, let’s talk about what Lemon8 is. It’s a photo-sharing app that’s a hybrid of Pinterest and Instagram. Users can browse and share beautiful, inspirational content that aligns with their interests. Since its launch in the US in February, it has garnered over 17 million downloads in the app store, becoming the second most-downloaded lifestyle app in the US after Pinterest.

Many businesses are hesitant to try new platforms, so let’s address some of the most popular questions when it comes to trying a new platform:

1. Why should my business try Lemon8 when there are already established social media platforms like Instagram and Pinterest?

While established platforms like Instagram and Pinterest are great for reaching a large audience, they’re also highly competitive. Lemon8, on the other hand, is still new and growing, so it may be easier to get your content in front of people. Additionally, Lemon8’s user-generated content focus gives businesses the opportunity to create authentic, organic content that resonates with their target audience.

1. Can my business benefit from using Lemon8 if we’re not in the fashion, wellness, or food industries?

Absolutely. While those industries may be more popular on Lemon8 right now, businesses in any industry can benefit from the platform. Lemon8’s inspirational content format can be used to showcase your products or services in an engaging way, regardless of what industry you’re in.

1. Is Lemon8 worth investing in?

As with any new platform, there are valid concerns over its longevity and whether it's worth investing in. However, with ByteDance’s backing and the success of TikTok, Lemon8 has a good chance of sticking around. Additionally, getting in on a new platform early gives businesses the opportunity to establish a presence and build an audience before the competition gets too fierce.

In conclusion, Lemon8 is a new and exciting platform that businesses should consider adding to their social media marketing strategy. It’s easy to use, highly engaging, and growing rapidly.

To learn more about Lemon8, check out this article from HubSpot:

https://blog.hubspot.com/marketing/lemon8-growth?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=Lemon8%20Is%20Currently%20the%20Fastest-Growing%20Social%20Media%20Platfor...

Thank you to HubSpot and Lestraundra Alfred for providing such great information on this platform!