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Graphic: AI, SEO, and GEO icons represent the new marketing trio.
By James Lajoie October 9, 2025
Discover how AIO (Artificial Intelligence Optimization), SEO, and GEO are reshaping organic marketing. Learn how businesses can show up in AI results, boost visibility, and dominate local and global search using AI SEO services, digital marketing with AI, and automation.
By Axel Martinez September 18, 2025
At PSP Compass Solutions, we believe business owners should be empowered to grow. One way to do that is by shaping how customers remember your brand — because if you don’t, they’ll fill in the blanks themselves.
A row of colorful cans of soda with fruit on them.
By Aldona Ciszek July 3, 2025
Discover how Poppi scaled to $500M using a marketing-led strategy — and what business owners can learn to grow faster, smarter, and more authentically.
A diagram of the 7ps marketing mix to drive business success
By James Lajoie June 29, 2025
Marketing in today’s competitive landscape requires a well-rounded approach that addresses every aspect of the customer experience. The 7Ps marketing mix is a proven framework that helps businesses create strategies tailored to their market and customer needs. This guide breaks down each of the 7Ps and offers clear exa
Illustration of a local business listing concept with a desktop screen displaying a map, surrounded
By James Lajoie February 15, 2025
Ensure your business stands out online by listing it on high-authority directories like Google, Bing, Facebook, and Instagram. Learn why NAP consistency (Name, Address, Phone Number) is crucial for SEO and customer trust. Get a free listing report today!
A realistic scene of a smartphone displaying a Google search for 'nail salons near me,' with an 'Ask
By James Lajoie February 11, 2025
Google has introduced "Ask for Me," an experimental AI feature designed to handle phone inquiries on your behalf. Whether you're looking for service pricing, appointment availability, or business details, this tool aims to streamline the process—saving users time while leveraging Google's Duplex technology. But how will businesses respond to AI-driven calls? While some may welcome the automation, others might struggle with the shift. With opt-out options and call quotas in place, Google is balancing efficiency with business preferences.
Illustration depicting Google's algorithm updates in December 2024 and January
By James Lajoie February 2, 2025
In this blog post, we explore Google's recent algorithm updates and their implications for your business. We'll provide practical advice on how to adjust your SEO strategies in response to the December 2024 Core and Spam Updates, as well as the January 2025 Local Ranking changes. Stay informed and keep your website performing at its best.
A close up of the google app on a phone
By James Lajoie December 16, 2024
Google’s November 2024 Core Update is complete, and it brings changes that small to medium businesses need to know. From prioritizing high-quality content to emphasizing user experience and trustworthiness, this update could impact your website's rankings. Learn how these changes might affect your business and get actionable tips to adapt and stay competitive. Read more on PSPCompass.com.
A sales funnel with awareness , consideration , and decision.
By James Lajoie November 17, 2024
The Ultimate Guide to Aligning Your Content Strategy with Sales Goals
A man in a suit and tie is holding a cell phone.
By John Oluwafemi September 27, 2024
A Strategic Guide to Dominate Your Local Market
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