The new year is just around the corner, and with it comes a chance for businesses to reset and refocus their digital marketing strategy.

If your company’s digital marketing wasn’t as efficient or effective as you’d like in 2022, then 2023 is the year to make some changes. With the right approach, your business can make the most of digital marketing in the new year.

Make Digital Marketing More efficient in 2023

1. Social media should be a top priority

2. Invest in super-targeted online ads

3. Make sure your website is optimized

As the world becomes more digital, the internet becomes a more relevant tool for business. Social media platforms are basically free marketing platforms. If you're not using them, you may be missing out on lots of potential opportunities. Both social media and super-targeted online ads get your business in front of the right eyes, but that's just one part of a good online presence. Your website must also be optimized to provide users and search engine algorithms with the correct information. It seems like a lot of work but it is necessary in today’s business landscape.

Why Digital Marketing Needs to be More Efficient in 2023

The cost of digital marketing is rising.

With an increasing number of tools and resources available comes an increasing number of necessities to compete in the marketplace. Business credibility and transparency are now a major a factor in customer decisions, so it is essential to create media like blogs, photos or videos and make them available online.

There is a growing need for more effective and targeted digital marketing.

As more media is created, it becomes easier to be drowned out by the presence of your competitors. Some markets are more competitive than others but almost every industry is experiencing some level of competition for attention online. The more focused you can make your media strategy the better.

There are constant changes in the algorithms and software that powers digital marketing.

Search engines have algorithms and they are a major influence in who sees your content online. If you want to stay ahead of the curve, you need to be efficient with your digital marketing in ways that work with these algorithms. With constant changes and updates to these algorithms, keeping up with them becomes a factor in keeping your online presence effective.

How to be More Efficient at Digital Marketing

Below we include a general overview of good social media marketing practices that apply to just about any industry. Social media can be overwhelming but when it comes to executing some good strategies, anyone can make it happen. 

Use Social Media as a Marketing Platform

Social media is a great way to connect with potential and current customers. It's a platform where you can share your company's story, promote your products and services, and build relationships with your customers. It's a massive marketing opportunity unique to today’s times.

First, you need to make sure you're using the right social media platform for your business. There's no one-size-fits-all answer here – it depends on your industry, target audience, and marketing goals. Once you've chosen the right platform, you need to create engaging content that will resonate with your audience. Finally, you need to be consistent with your postings and use social media as a way to build relationships with your customers.

Create More Engaging Content

Attention spans are shorter than they ever have been. Creating content that engages viewers has become an essential part of content creation.

Use It To Tell Your Company's Story

Share your mission, your values, and what makes you different. People love different things these days, so show your wild side. Find an interesting background story and a couple videos or photos to help illustrate the main events.

Use It To Build Relationships

Respond to comments and questions, and connect with customers on a personal level. It may seem like a lot of work but often times its ok to respond within a day or two, so taking a few hours per week would be sufficient to connect with a lot of people.

Promote Your Blogs with Social Media

Write a blog to post on your website, then break out that information into multiple social media posts.

If you're only using social media to post about your latest sale or to announce a new product, you're not using it to its full potential. To really maximize your social media marketing, you need to treat it like it's a marketing platform.

The Digital Marketing Landscape Is Ever-Changing

In fact, it’s still very much alive and well in 2022, and set to grow in 2023. The key is to keep up with the latest trends and technologies. Luckily, that's what we're here for. We can help you with all your marketing operations, from website design to email campaigns. So don't hesitate to reach out if you need help.